The Xspond Files - Our Company Blog
Katie Urbain

Is Social Media Affecting How Business is Done?

August 23rd, 2010

I usually don’t like to jump on the bandwagon and rush to my computer to write a post about overly hyped current events. But, I genuinely had a major thought-provoking reaction to the news that when Facebook announced the launch of Places, Foursquare had a record number of new users sign up the next day. [...]

Posted in Business Development, Reputation Management, Social Media | Tagged , , , , , | 1 Comment
Katie Urbain

6 Ways To Waste Your Time on Social Media

July 29th, 2010

Social Media Marketing is a helpful tool, but you have to be careful not to waste time on unnecessary and even harmful actions in your quest to make the most of this new tool. Here are six big time-wasters to be aware of: Subscribing to too many Blogs. I highly recommend that you subscribe to [...]

Posted in Social Media Marketing | Tagged , , , , , | 15 Comments
Katie Urbain

Ford Continues the Social Media Movement

July 26th, 2010

Today I had the pleasure of attending the 2011 Ford Explorer launch party at Ford’s Headquarters in Dearborn, MI. The launch was a nine city unveiling including New York City, Los Angeles, Chicago, Dallas, Toronto, Washington, D.C., Denver, and Miami. The big day got started at 12:01AM with the reveal of pictures and videos on [...]

Posted in Marketing, Social Media Marketing | Tagged , , , , , , | 1 Comment
William Weidendorf

Social Media is a Lot Like Dieting

July 7th, 2010

On my way into the office I had this thought so I turned on my iPhone and let her rip. Social Media Marketing is not a quick fix. You have to be vigilant, strategic, and patient. Have you fallen off the bandwagon? How do you keep it fresh and exciting insuring that you reach your [...]

Posted in Social Media Marketing | Tagged , , , , , | 2 Comments
William Weidendorf

Caveat Emptor: Free isn’t always free

June 29th, 2010

Almost everyone nowadays has a Facebook profile, most of us have LinkedIn accounts, and even some of us have Twitter accounts. And they were all free. This is great! Next thing you know, you are signing up your businesses for a company Facebook Fan (now “Like”) page and a business Twitter account, and it’s still [...]

Posted in Social Media Marketing | Tagged , , , , | 1 Comment