The Xspond Files - Our Company Blog
Mitch Lipon

What is the Key Ingredient for a Successful Dealership Website?

August 13th, 2010

What is the key ingredient that goes into a successful dealership website? SEO? Design? Ease of use? Given the time, I’m sure we could come up with a very long list of  “ingredients” that could be argued as the most important. I’m sure if we conducted a poll the results would be quite telling. On [...]

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Katie Urbain

“I Disagree with You.” vs. “You Are an Idiot!”

August 5th, 2010

Use the Comments Field to Encourage Useful Dialogue (not to attack the writer) Have you ever read the comments on your blog and found that it appears the person was reading something else when they commented? A completely different understanding of the point you were trying to make, or they read into it more than [...]

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William Weidendorf

Social Media is a Lot Like Dieting

July 7th, 2010

On my way into the office I had this thought so I turned on my iPhone and let her rip. Social Media Marketing is not a quick fix. You have to be vigilant, strategic, and patient. Have you fallen off the bandwagon? How do you keep it fresh and exciting insuring that you reach your [...]

Posted in Social Media Marketing | Tagged , , , , , | 2 Comments
Mitch Lipon

Don’t Lose Interest – Relationship Building Takes Time, But it Pays Off Big!

June 29th, 2010

When you meet new people and establish new friendships, those relationships tend to strengthen over time. Most people would agree that expecting a friend of a few days, or even a few months, to be there for your every request is probably unrealistic…

Posted in Life-Cycle Marketing, Social Media Marketing | Tagged , , , , | 1 Comment