Life-Cycle Marketing Philosophy and Strategy
Posted On: 02/04/2010
Why Use Life-Cycle Marketing?
For many companies, the current recession has made one fact abundantly clear: Doing business the same old way simply will not work. Old methods of sales and marketing are too inefficient, too costly, and they may be a risk to the business i... (Read More)
Essential Questions to Ask before Implementing Social Media
Posted On: 02/01/2010
What is your dealership’s objective?
Every dealership, large or small, must first consider why it wants to use social media. The answer may seem simple: to increase sales and profitability or to reach new clients. It is, rather, a question that should be addressed caref... (Read More)
10 Ways of Engaging Your Facebook Fans
Posted On: 01/23/2010
Over 700,000 businesses have created Facebook pages. Of them, how many are your competitors? This article examines 10 ways any business, no matter if it has five or five thousand employees, can engage its Facebook fan base. Use even a few of these methods and you will create brand awareness... (Read More)
Cultivating Real Facebook Fan Relationships
Posted On: 01/17/2010
Millions of businesses are now scrambling to use Facebook and other social media sites to their competitive advantage. In the rush to be the most connected and the most responsive businesses, some lose sight of the real power of social media. They focus on inflated Facebook fan counts and nu... (Read More)
The Slight Edge: Doing Just a Little More to Best the Competition
Posted On: 01/14/2010
The Great Recession of 2008-2009 has made one thing abundantly clear: business will be more competitive than ever in 2010. So what does this mean for you, the small business owner? What does it mean for America’s entrepreneurs?
First, let us consider these words from Danilo Dolci, the... (Read More)
Headshots and Brand Consistency
Posted On: 01/11/2010
Quick…what is the most important thing on your Facebook page? And your Twitter account? LinkedIn? How about your blog?
I hope you are thinking “my photo”.
“What?” you say. The photograph is the most important thing on my social media pages?
Yes. To be blunt, if I don’... (Read More)
7 Reasons Your Business Should Be Using Social Media with Xspond
Posted On: 01/06/2010
1. Social media is the 21st century Town Hall.
People do not meet the way they used to. Sure, we all still attend meetings at church and at city hall and at our children’s teacher conferences, but more and more people are congregating online. Did you know that, accord... (Read More)
Social Media: Is it real? Yes! If so, what does it matter? That’s up to you!
Posted On: 01/03/2010
“This isn’t real.”
– Comment from business development manager about Facebook relationships
“That’s the whole thing about social media – either someone tells you something meaningful or he tells you he just got off the pot.”
– Co-worker, responding ...
(Read More)