Katie Urbain
6 Ways To Waste Your Time on Social Media
July 29th, 2010Social Media Marketing is a helpful tool, but you have to be careful not to waste time on unnecessary and even harmful actions in your quest to make the most of this new tool. Here are six big time-wasters to be aware of: Subscribing to too many Blogs. I highly recommend that you subscribe to [...]
Katie Urbain
Ford Continues the Social Media Movement
July 26th, 2010Today I had the pleasure of attending the 2011 Ford Explorer launch party at Ford’s Headquarters in Dearborn, MI. The launch was a nine city unveiling including New York City, Los Angeles, Chicago, Dallas, Toronto, Washington, D.C., Denver, and Miami. The big day got started at 12:01AM with the reveal of pictures and videos on [...]
Katie Urbain
3 Reasons Why Dealerships Should Use Foursquare
July 21st, 2010Foursquare is a Geo-location phone application that allows users to “Check-in” wherever they are at using their mobile device. This allows the business to see who is coming and going, and it allows the user’s friends to see where they are. Which is in essence letting everyone know where their friends shop, getting your business [...]
Katie Urbain
Announcing the Beta Launch of XMP Dealer
July 14th, 2010We’re pleased to announce the BETA launch of our new dealership marketing package, XMP Dealer. XMP Dealer is essentially a marriage of your Social Media Marketing, your Website, and your Customer Messaging Tools. By pulling them all together into a coordinated effort through our brand new innovative application, you will gain insights about current and [...]
William Weidendorf
Social Media is a Lot Like Dieting
July 7th, 2010On my way into the office I had this thought so I turned on my iPhone and let her rip. Social Media Marketing is not a quick fix. You have to be vigilant, strategic, and patient. Have you fallen off the bandwagon? How do you keep it fresh and exciting insuring that you reach your [...]
Katie Urbain
Outsourced Social Media: Oxymoron?
July 1st, 2010My guts tell me that a client should be doing their own social media content posts. My passion for transparency and honesty tell me that posting social media content for another business is a conflict of interest. After all, the power of social media resides in the ability to be oneself and gain the trust [...]
Mitch Lipon
Don’t Lose Interest – Relationship Building Takes Time, But it Pays Off Big!
June 29th, 2010When you meet new people and establish new friendships, those relationships tend to strengthen over time. Most people would agree that expecting a friend of a few days, or even a few months, to be there for your every request is probably unrealistic…
William Weidendorf
Caveat Emptor: Free isn’t always free
June 29th, 2010Almost everyone nowadays has a Facebook profile, most of us have LinkedIn accounts, and even some of us have Twitter accounts. And they were all free. This is great! Next thing you know, you are signing up your businesses for a company Facebook Fan (now “Like”) page and a business Twitter account, and it’s still [...]
“I Disagree with You.” vs. “You Are an Idiot!”
August 5th, 2010Use the Comments Field to Encourage Useful Dialogue (not to attack the writer) Have you ever read the comments on your blog and found that it appears the person was reading something else when they commented? A completely different understanding of the point you were trying to make, or they read into it more than [...]